New Nu-Heat website offers customised content

Underfloor heating and integrated renewables specialist Nu-Heat has undergone a rebrand over the past few months and launched a new-look website.
“The website has become a very important tool for Nu-Heat. In the last year we’ve seen a huge rise in the number of people searching for information on underfloor heating and our new website makes accessing this information easier and quicker,” says sales and marketing director Adrian Troop.
The website’s responsive design adapts to different browser sizes and devices, ensuring a better experience for the 40 per cent of users who currently access the website via a mobile phone or tablet.
“By looking back through various analytics, we know that we have three key customer groups with varying requirements and understandings of UFH and renewables – installers, self-builders and renovators, and housebuilders/specifiers.
“Our new home page encourages users to customise their content so that they see information that’s most relevant to them and initial statistics show that users are keen to interact with this new feature.”
The website also makes it easier for users to receive a free bespoke underfloor heating quote by uploading project plans online.
“Users can upload their plans directly into our system with a simple online form. Our estimating team then develop a free quote, bespoke to their project, within 72 hours.”
• www.nu-heat.co.uk