Ideal Heating launches national campaign with Andy’s Man Club
Ideal Heating has launched a nationwide campaign in partnership with Andy’s Man Club (AMC) and Movember, encouraging open conversations around men’s mental health and raising vital funds through trade counter events and fundraising activities.
With more than 87,000 installers across the UK and a strong presence in a male-dominated industry, Ideal is using its platform to help start conversations that many men can find difficult. Throughout October, Ideal’s Area Sales Managers will host Mental Health Awareness Days at trade counters in partnership with AMC.
Installers visiting participating branches will be able to meet AMC representatives, pick up information and resources, and take part in light-hearted activities designed to break the ice and open conversations. Ideal will also highlight its ongoing support for AMC and signpost installers towards help if they or someone they know needs support.
In November, Ideal will go all-in for Movember, raising funds for AMC and Prostate Cancer UK. Installers can join the ‘Mo Wall of Fame’ by taking moustache selfies at trade counters, while Ideal teams take on a 100-mile ‘Move for Movember’ challenge through walking, running and stair climbs to raise awareness and funds.
“Support from companies like Ideal Heating helps us reach more men across the country. Every flyer handed out, every chat at a trade counter and every moustache photo shared makes it easier for men to talk. It really does make a difference,” said Lucas Whitehead, Head of Marketing and Partnerships at AMC.
Ideal’s Head of Marketing, Luke Pykett, added, “We’ve supported Andy’s Man Club for years, and that commitment hasn’t changed. By teaming up with AMC and adding Movember activity, we’re backing men’s mental and physical health across the trade. Installers are at the heart of what we do, and we want to use our platform to make a real difference – raising awareness, encouraging open conversations and raising vital funds.”
More details on event locations and resources can be found on Ideal Heating’s blog: Backing the Boys: Our Nationwide Autumn Campaign with Andy’s Man Club.
AMC is a men’s suicide-prevention charity with a simple but powerful message: It’s Okay to Talk. The organisation runs more than 300 free peer-to-peer support groups every Monday evening, in person and online. Thousands of men attend each week, making AMC one of the fastest-growing movements for men’s mental health in the UK.
