Consumers more aware of their home’s impact on environment, says Daikin

Daikin UK has teamed up with TV interior designer Laurence Llewellyn-Bowen to help raise awareness of heat pumps among consumers. Its Modern Home Must Haves campaign runs until the end of the year and seeks to position heat pumps as a key component of every low-carbon home.

The campaign is underpinned by research that surveyed 2,000 homeowners and renters about their expectations of a modern home. The research revealed that people are becoming more conscious of their home’s impact on the environment and are looking for different features in their ideal property.

According to the findings, 81 per cent believe that features such as a heat pump, an EV charging point and solar panels are now a modern home must-have rather than a nice to have. And 90 per cent agree that they are a key consideration for home buyers.

Commenting on the findings, Laurence Llewellyn-Bowen said: “This research shows how what we want from our homes is changing. People are not only thinking decoratively but also environmentally when it comes to what they want their home to be like, and what it says to others.

“Many of the ‘modern home must haves’, like heat pumps, are thoughtfully designed and can be incorporated seamlessly into homes without compromising on style.”

Iain Bevan, residential new business director at Daikin UK, says: “The research clearly shows that homeowners and renters are becoming more environmentally aware. However, the government needs to work with the industry to educate people about the benefits of heat pumps and to address many of the myths about them. The heat pump industry hasn’t got the resources to do this on its own.”