Baxi is sponsoring Expert Trades Live, a series of specialised training courses aimed at helping gas engineers to build a professional and profitable business.
The first session, a crash course in marketing, will be held on three dates at Baxi training centres across the UK. It kicks off in Warwick on 24 April, then 25 April in Dartford and 27 April in Warrington. The intensive, one-day courses cover everything from understanding marketing jargon to using Facebook Ads and boosted posts to connect with potential customers.
Afterwards, all attendees will be added to a private Facebook group, where they will receive ongoing support from the Expert Trades team (and their fellow gas engineers) to help them stay on track with their goals. They will also be invited to join three Facebook Live Q&A sessions with Expert Trades’ founder, Adam Callow, to further their knowledge.
Adam says: “This course is the best investment you can make for your business in 2018. Learning how to market your company and grow your online presence is just as important as any product training. This is about giving you the tools to win new customers, retain existing ones and grow your profits.”
David Cook, sales director at Baxi, says: “We continuously review our training programmes to ensure the content is interesting, relevant and useful for installers. One thing people always ask for is more support with the business management aspect of being a heating engineer – which is why we are proud to sponsor the Expert Trades Live events.
“We would encourage those who wants to grow their business to come along and learn all about marketing and how the right approach can help build your business.”
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