Wolseley plumbs in new identity

Wolseley UK’s plumbing and heating division has rebranded as Wolseley Plumb & Parts. New signage will start to appear across branches soon, but the first branch is already showcasing the new branding in West Drayton, near Heathrow.

The national merchant is also investing in new teams outside the branch with local Plumb & Parts account managers, who will support heating engineers in growing and developing their businesses. This newly formed team can provide help with projects, as well as providing advice and guidance on recruitment and other business matters.

Chris Taylor-Hone, national director for Plumbing & Heating, says: “Our rebrand is about much more than a change of name and signage: it is about providing brilliant customer service. We have made this important decision to make it easier for plumbing and heating customers to distinguish and identify where to find the specialist knowledge, services and products they need across our branch network.”