Ideal Boilers is to rebrand as Ideal Heating, reflecting its increasingly diverse range of products and solutions.
This move is designed to communicate Ideal’s total heating system offering, says the company, and there will be further expansion into low-carbon technologies in the coming months.
For a number of years, Ideal has offered cylinders and controls alongside its domestic combi, system and heat-only boilers, and commercial range.
Chief marketing officer Jo Shepherd says: “We’re keen to dispel any misconceptions that could come with our name – for years we’ve offered so much more than just boilers, and there’s more exciting innovation to come.”
The Ideal Heating logo will be easily recognisable to those who are familiar with the Ideal Boilers brand, but with a green dot on the ‘i’ in place of the previous red one, to reinforce the association between Ideal Heating and a more sustainable future.
The business’s new Environmental Division will oversee a programme of investment into research, product development and stakeholder engagement to support the decarbonisation of domestic and commercial heating.
Jo adds: “We will be investing in our training offering to give installers the skills they need to work with the latest heating technologies, while educating end-users about the benefits to help drive demand.”