Stelrad Radiators launches loyalty club
Stelrad Radiators has launched a loyalty club, with rewards available to engineers who purchase its products.
Points can be claimed for purchasing qualifying premium and designer radiators and workwear. Engineers sign up to the club, then upload invoices for the products they buy. They will then receive 10 points for every £100 they spend, which can be redeemed for products such as branded clothing. They can also exchange the points for Stelrad products.
Stelrad’s head of marketing, Chris Harvey, said: “We really hope engineers will welcome this attempt to give something back to them. The rewards include things like fleece jackets, t-shirts, trousers, and even hand towels to take on jobs with you – all things that will be helpful in day-to-day jobs across the country.”
Double points can be gained if engineers can show evidence of leaving literature or trying to upsell to the end user. Stelrad says it would need photographic evidence, taken on a smartphone, to justify awarding double points.
Engineers can join the Stelrad Loyalty Club at www.stelrad.com/LoyaltyClub, or by calling 0844 543 6200. They can also contact their local brand specialist for more information. Once they have joined, engineers will receive regular emails with their points total, and can learn about new products and promotions before anyone else.
