Black cabs drive Ideal message
Ideal Boilers has taken its message to the streets of London with an eye-catching mobile advertising campaign on the side of 50 black cabs.
If you see one of the taxis, just tweet a picture of the cab, using the hashtag #idealcabs for your chance to win a £50 Love2Shop voucher.
“We’re always looking for imaginative and fun ways to tell people about Ideal. The black cab campaign is a perfect way to reach a wider audience,” says Carrie Young, Ideal’s Head of Marketing.
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