Worcester Bosch’s new TV ads start in late October, bringing to life the company’s commitment to bringing warmth to UK households this winter.
The message of the campaign is: Before everything, there’s Worcester Bosch, and the role of Worcester Bosch in consumers’ homes cannot be underestimated.
‘Before Everything’ has been developed following consumer research spanning 17 countries and more than 10,000 people, to create a campaign that encapsulates everyday morning routines– and the importance of a warm, reliable boiler in making our wake-up routines an enjoyable one.
Research revealed that Brits view their home as a sanctuary – a place for safety, security and comfort – and the new campaign puts home comfort and belonging first.
Marketing director Victoria Billings says: “For nearly 60 years, Worcester Bosch has been warming homes throughout the nation. Our ‘Before Everything’ campaign emphasises the role we play in everyday lives, and the home comfort this brings. Those morning routines – a hot shower, a warm bedroom, a homely feel throughout the house – are made all the more comforting in the knowledge that before you wake up, Worcester Bosch already has.’
Ads will also appear on other channels, including radio, social media and online.