Graphic reads: Over 150 years of supporting installers, Vaillant for Life

Vaillant reinforces installer partnership

Vaillant is reinforcing its commitment to installers to ensure they have the tools, training and support to succeed in an evolving market. Its Vaillant for Life approach goes hand in hand with new sponsorship of the weather on TV’s Good Morning Britain, creating brand awareness with homeowners.

Marketing director Alice Woolley says: “We’ve always seen our relationship with installers as a partnership. Today, with the industry transitioning with its journey towards heat pumps, support for our installers is even more important.

“By putting more emphasis on services such as training and aftersales support that help installers not only professionally but also personally, we’re creating a lifelong relationship that goes far beyond product sales, helping them thrive in the industry while enhancing their work/life balance.

“For over 150 years, we’ve helped installers grow their businesses, so they can focus on the big picture and make time for things that matter, all while keeping ahead of the competition. We’re excited to see where the next 150 years takes them, and us.”

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