Vaillant's animated hare standing next to a heat pump and boiler

The Vaillant Hare to hit TV screens and demystify home heating

The Vaillant Hare is a newly animated character that aims to make it easier for homeowners to choose the right heating solution. It will hit TV screens from 1 December as part of the manufacturer’s latest consumer ad campaign.

Vaillant wants to support homeowners who are usure about the future of heating and what low-carbon options are available now and in the future.

Marketing director Alice Woolley says: “Home heating is often at the centre of the ongoing debate around lowering carbon emissions. This includes confusing terminology and a multitude of product alternatives. We hope that by removing this complexity and delivering practical, jargon-free insight, our loyal installers will feel confident in giving their customers the right support when it comes to the heating options available for their home.

“With several heating solutions on the market, from heat pumps to boilers, homeowners may require bespoke solutions. Vaillant is committed to supporting consumers so that they better understand their options and, with the help of our experienced installers, select the product that best suits their immediate and longer-term heating and hot water needs.

“These latest TV ads aim to further raise awareness of the Vaillant brand among UK homeowners, in turn providing our installers with even more business leads.”

The Hare has been part of Vaillant’s heritage for 124 years and will become a prominent feature across all marketing channels, and intrinsic to the company’s strong brand identity.

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