Vaillant’s new Bigger Little Book of Business is dedicated to strengthening gas engineers’ business in 2021. The business support guidance is designed as a go-to tool for practical support and is available only to Vaillant Advance members.
Featuring expert advice from the Sales Resolution, APHC, and the Boiler Business, topics expand on the Business Clinic content from 2020 to include building income resilience, diversifying your business into new areas and low-carbon technologies.
There’s marketing information too, including advice on how to segment your market, using digital media successfully, and how to be realistic about what you are trying to achieve; whether that’s maximising every customer lead or offering a standout service in a busy marketplace.
Marketing director Alice Woolley says: “To say the past 12 months have been challenging is an understatement. Yet, throughout it we have remained committed to supporting installers with the flexible business support they need, when they need it.
“The launch of the Bigger Little Book of Business is a great way to continue our support, which has included online Business Clinics, Podcasts, two VW van winners and even a £5k marketing support package giveaway.”
You can access all Advance business support tools and find out when new tools come online in 2021, as well as download The Bigger Little Book of Business, at: www.vaillant-advance.co.uk