West Bromwich Albion's Connor Townsend wearing a shirt sponsored by Ideal Heating

Ideal Heating to continue West Brom sponsorship until 2026/27

Ideal Heating is to continue its sponsorship of West Bromwich Albion Football Club for a further three years.

Under the new deal, Ideal Heating’s logo will feature on the shirts worn by both Albion men’s and women’s teams, and all youth age groups, as well as shirts owned by thousands of supporters. The company has been West Brom’s principal sponsor since 2018 and will continue through to the 2026/27 season: its branding will be prominent around Albion’s Hawthorns home.

Shaun Edwards, CEO, UK, Republic of Ireland and North America, of Groupe Atlantic, Ideal Heating’s parent company, said: “Over the years, this collaboration goes beyond the realm of sports, reaching into the heart of the local community and embodying the core values of both Ideal Heating and West Bromwich Albion FC.

“I’m proud that, for the first time, our agreement includes branding across all kits, the men’s, women’s and academy teams.”

In its six years of sponsorship so far, Ideal Heating has shown unwavering commitment to West Bromwich Albion FC, tailoring its logo to club colours to respect the tradition of Albion’s famous blue and white stripes.

West Bromwich Albion’s managing director Mark Miles says: “We are delighted Ideal Heating will be continuing its partnership with the club. Their commitment to excellence aligns seamlessly with our values, and we are eager to continue on this exciting journey together.

“Ideal Heating have been an incredibly supportive and loyal partner to the club, and we will continue to support the company in its contribution to an eco-friendly future for all.”

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