Ideal Heating deepens support for men’s suicide prevention charity
Ideal Heating has widened its partnership with suicide prevention charity Andy’s Man Club to help stamp out the stigma surrounding men’s mental health.
The manufacturer is reminding installers that “it’s Ideal to talk”, and encouraging men to speak out about how they are feeling and share their experiences with mental health.
Ideal Heating teamed up with Andy’s Man Club last year and has now expanded the partnership to help more people.
Suicide is the biggest killer of men under 54. On average, one man takes his own life in the UK every two hours. Ideal Heating and Andy’s Man Club are aiming to tackle the stigma that surrounds male mental health and, crucially, save lives.
Luke Pykett, Ideal Heating’s head of Brand Marketing, says: “We’re delighted to have expanded our partnership with Andy’s Man Club, helping ensure our community of installers and partners knows there’s somewhere to go where they can speak freely and meet people experiencing similar issues.
“Working closely with Andy’s Man Club has served as a stark reminder of how many of us either know someone who has lost their life due to mental health, or who has gone through a difficult situation.
“We hope our partnership will play an important part in breaking the stigma surrounding men’s mental health and remind installers we work with that they’re part of the wider Ideal family.”
The charity has more than 120 free support groups across the country, running every Monday from 7pm, except bank holidays.
With more than 2,800 men attending sessions every week, Andy’s Man Club is designed to be free of pressure. There is no obligation to speak and men can simply turn up and listen if they wish. It has a team of more than 900 volunteers.
Lucas Whitehead, Andy’s Man Club’s Marketing and Partnerships champion, says: “A massive thanks to Ideal Heating for all their support. As a donation-led charity, it means the world and will help us get a step closer to showing every man in the UK that #ItsOkayToTalk.”
