Vaillant is asking gas engineers to share their heating season wins to celebrate the success of its recent television advertising campaign.
The Get Into Your Comfort Zone campaign resulted in a 65 per cent increase in leads compared to the previous year, the company says. Gas engineers who are members of Vaillant’s Advance rewards scheme receive direct sales leads from the Find Your Local Vaillant Installer page on the company’s website.
To celebrate, Vaillant is asking gas engineers to share their biggest professional wins of the last few months on social media, using the hashtag #CelebrateSuccess. This could be anything from an increase in sales to a new website, and a selection of the best will be chosen to receive a Celebrate Success prize pack.
Alice Woolley, director of marketing at Vaillant, says: “We are delighted that our television campaign has delivered such a significant increase in homeowner leads. The Celebrate Success promotion aims to shine a light on the fantastic work of installers, as we celebrate the success of our TV campaign.”
Engineer Craig Brookes, of C Brookes Plumbing & Heating, is a member of the Vaillant Advance rewards scheme. He says: “I started using Advance, and the Find an Installer feature, about two months ago. During that time, I’ve got four leads through Advance, which is really good – especially in the early stages of building my business. Two of the leads I got from Advance told me directly that it was the recent TV adverts that prompted them to go for Vaillant.”