B&Q TradePoint celebrates women trade professionals
B&Q TradePoint has collaborated with acclaimed photographer Sane Seven to showcase 10 tradeswomen who are role models in their industry. Its initiative highlights the barriers that prevent more girls and women entering the field.
The striking images are a call to action for more girls and women to choose a trade profession. B&Q research has found that three-quarters of girls leaving school aren’t aware of any women who work in the trade sector and how a lack role models is a critical barrier to choosing a trade profession.
Director Amelie Gallichan-Todd says: “With only 2% of trade professionals being women, B&Q is committed to tackling this gender imbalance and has pledged £1 million to fund trade apprentices across a variety of sectors, including carpentry, plumbing, painting and decorating. This initiative aims to break down barriers and create more opportunities for women in trades, fostering a more inclusive and diverse workforce.
“By showcasing successful women in these roles, we hope to inspire the next generation to pursue careers in trades, challenging stereotypes and changing perceptions.”
The initiative also shows mentorship in action through a short film of women and girls collaborating to build the set, while the girls talk about their enjoyment of traditionally ‘boyish’ activities and how this inspires them to consider choosing a trade profession.
