Vaillant’s newest campaign puts the focus firmly on providing gas engineers with expert advice and support to help grow their businesses.
At the heart of the initiative are nine flagship Business Support Clinics, held at Vaillant’s seven Centres of Excellence across the UK, plus two locations in Ireland and Hatfield. The events will provide business development advice specifically for gas engineers, with experts such as industry platform Check-a-Trade, business management specialists Powered Now and global marketing agency Saatchi & Saatchi on hand to supply one-to-one guidance.
The Business Support Clinics will start in the summer, and dates will be announced in the coming months.
Supporting the events is a 100-date merchant tour, which will see Vaillant’s green VW campervan travelling around the country so that engineers can sign up for the Business Support Clinics. Visitors to the tour will find exclusive giveaways and offers, as well as the chance to win a trip for two to Barcelona and an entry to win one of two branded VW T32 vans.
Vaillant’s specially developed ‘Little Book of Business’ is available both on the tour and at the Business Support Clinics, which covers handy recommendations and tips on everything from branding and customer service to winning work and wellbeing, with specialist advice from the Business Support Clinic speakers.
Alice Woolley, director of marketing, says: “We are continously looking for new ways we can add value for our installers, and this campaign is all about going beyond the box, supporting businesses with tailored resources and expert business guidance.
“Our Business Support Clinics offer impartial, one-on-one access to independent experts on finance, marketing, customer service, wellbeing and beyond, all specifically tailored to address the challenges faced by the trade. We look forward to seeing installers, familiar faces and new ones, throughout our tour and across our nine Business Support Clinics.”
To sign up to a Business Support Clinic or find out when the tour is coming to your area, visit: www.vaillant.co.uk/businesssupport