Worcester Bosch is introducing a new TV mascot this month as part of its latest consumer advertising campaign. The ‘Worcester the cat’ advert will form part of a digitally-focused, integrated campaign that will include TV, radio and online advertising.
Expected to reach 16 million consumers via ITV, Sky and Channel 4, the advert will show Worcester the cat adapting the heating to suit his tastes while his owners are out.
Sky’s AdSmart technology will see the advertisement stored in a viewer’s Sky Box, to make sure it only plays when the homeowner is watching TV. As a result, the advert will be viewed by more than 2.3 million target households, according to the company.
Worcester’s advertising will also be heard on radio stations including Absolute, Magic and talkSPORT, as well as online via Google and Facebook.
Direct mail will also be sent to half a million potential customers who see the advert on Sky TV.
Victoria Billings, director of marketing at Worcester Bosch, says: “We are excited to introduce Worcester the cat as part of our new campaign, which reminds potential customers of how smart technology can be used effectively to provide optimum home heating and hot water levels.”