Sprue Safety Products has won the Best Marketing Campaign title at Northern Ireland’s Plumbing & Heating Awards 2014.
The company was recognised for its campaign alongside charity Gis A Hug to keep more people safe from the dangers of carbon monoxide in Northern Ireland.
The company joined forces with The Gis A Hug Foundation to help raise awareness of the dangers of CO, with Sprue donating one CO alarm to the local charity for every 20 FireAngel CO-9XT carbon monoxide alarms sold from participating wholesalers in the province.
The Gis A Hug Foundation was set up by the parents of Neil McFerran and Aaron Davidson, after the tragic deaths of the two teenagers from CO poisoning in August 2010.
The charity aims to educate the public and professional bodies about the dangers of CO and to support vulnerable people by having CO alarms installed.
The judges said: “We commend Sprue Safety Products for its innovative CSR marketing campaign with the young and growing local charity Gis A Hug. The panel recognises that it not only produced strong results in terms of sales of its CO alarms but also helped to significantly grow awareness for this important CO charity. The campaign also demonstrated strong use of all elements of the marketing mix in a cost effective creative campaign that reached 1.7 million people.”
The awards, held every two years, are the only ones of their kind in the province. The event attracted plumbing and heating engineers, manufacturers, plumbers’ merchants, M&E consultants and contractors to the awards night, which recognised companies and individuals across 10 categories.