Vaillant has launched its biggest UK multi-media consumer campaign – including TV – aimed at helping homeowners ‘find their comfort zone’ this winter.
The TV ad launched with a 60-second spot during Coronation Street.
The campaign aims to raise awareness of the brand and encourage homeowners to look for Vaillant Advance installers. It also includes social media and online advertising.
The Comfort Zone commercial focuses on a perfectly content cat, half-asleep in a heap of plump cushions in cosy room, in which cookies are baking, ready to join two steaming cups of tea. The hero of the comforting scene is the Vaillant VRC 700 linked to the Quietmark-accredited Vaillant boiler in the corner, which is keeping the room at a comfortable 21°C.
Alice Woolley, marketing director at Vaillant, says: “Winter is when we all rely on our heating to ensure that we have a warm and cosy place to give us comfort from the harsh conditions outside. Our homes should be our sanctuary from the unending noise of the outside world.
“Vaillant are world experts in providing innovative, unobtrusive and intuitive technology, like our VRC 700 system, that ensures that everyone can find their own comfort zone at home. This campaign brings together these elements in a reassuring way, ensuring the Vaillant brand is synonymous with reliable comfort.”
Vaillant Advance installers were the first to see via the ad the Advance website, ahead of the TV airing. A variety of related marketing assets have been designed for gas engineers to use in their own marketing campaigns, including leaflets, posters and email content.