‘Just one Cornetto’, ‘Go Compare’, ‘Washing machines live longer with Calgon’, ‘If you like a lot of chocolate on your biscuit, join our club’. Remember these?
According to research, jingles rattle around our heads for an average of 50 hours a year. That’s 58 minutes a week, lasting around 17 minutes at a time. Imagine if those 58 minutes a week were spent thinking about gas safety.
A Gas Safety jingle being hummed, sung, or tapped along to, could potentially save lives. And who better to bring this concept to life than a gas engineer? They are best placed to know what information homeowners need to hear most – after all, gas and heating engineers are the most trusted traders in Britain.
Installers First and gas engineer Mark Grieves are launching #IFGSJingle. It’s a fun and creative competition with a serious underpinning message. Mark Grieves, aka @Plymouthgas, owner of Mark Grieves Plumbing and Heating and industry advocate, says:
“Gas safety is everybody’s responsibility and not just that of the gas engineer who visits a person’s home or property, by appointment. Everybody has the duty of care to protect life and property, be it their own or that of a neighbour.
“Each year, Gas Safe Register, supported by the gas industry, runs Gas Safety Week, to boost public awareness. 2017 is set to be the biggest Gas Safety campaign yet, making full use of social media and the instant connection that gas engineers have with members of the public and industry.
“Gas engineers are the undisputed and proven link between the public, governing bodies and the industry and are the best placed to ensure that public awareness is achieved. The #IFGSJingle competition is a fun creative way for passionate gas engineers to raise awareness.”
The winner will receive a Baxi EcoBlue+ Combi plus a Sentinel gift box containing a selection of products. On top of this, contestants may have the chance to have their #IFGSJingle professionally produced and used in future Gas Safety awareness campaigns.
#IFGSJingle is sponsored by Sentinel Performance Solution, whose trade marketing director Daniel Cheung, says: “We want to support the professional accredited heating installer and shine a spotlight on those that look to cut corners. #IFGSJingle supports that aim in an interactive and fun way. I am looking forward to seeing the entries and being involved in what could potentially be a game changing initiative in Gas Safety.”
- Create a 30-90 second jingle which includes the following two key messages:
- Always use a qualified Gas Safe registered engineer
- Book an annual gas safety check
- Submit your jingle and lyrics via email to email@example.com
- Share it on social media using #IFGSJingle and tag @InstallersFirst and @plymouthgas
Full details and guidelines are here
Entries are now open and close at midnight on 10 September 2017. Entries will be judged by an independent panel.